Why Qoolers? A name born from cooling + quality + physics. And yes, because all the normal ones were taken.

We chose 'Qoolers' to signal coolers done differently: maximum thermal performance, top quality, and disruptive innovation in battery thermal management.
Written by
Tomas Novacek
CEO Qoolers
MEDIA to DOWNLOAD
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People ask daily where 'Qoolers' comes from. Answer: It's a deliberately misspelled 'coolers' β€” because normal domain/company names were all taken. πŸ˜„

More seriously: from day one we wanted the name to hint at our mission β€” high-performance heat exchangers (coolers) for EV battery systems with uncompromising quality. That's why 'Q' became our icon: in physics Q = heat energy transferred, and for us Q = Quality first.

Motto Evolution

We started with 'Power of Engineering' to prove our engineering capabilities can compete with anyone. Today we use 'Power of Innovation' β€” because true disruption and world-changing battery cooling solutions come from bold innovation, not just solid engineering.

But a name is just the beginning

What really matters is what we deliver: polymer-based BTMS solutions that achieve

β€’ up to 70–75% lower weight than traditional aluminum plates

β€’ equal or superior thermal performance and flow uniformity

β€’ dramatically better integration flexibility and recyclability (>90%)

See the hard data β†’ Read the full BTMS-C vs Aluminum Case Study (Nov 2024) β†’Discover our products β†’ BTMS Core | BTMS Max

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Key Takeyaways

'Q' became our icon: in physics Q = heat energy transferred, and for us Q = Quality first.

But a name is just the beginning.

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